SGA Dental Partners · Growth Organization
A working view of the Growth org today, the transitions ahead (Mike's departure, Stephen & Lauren joining), and the one open decision on reporting lines.
Where the Growth org stands today — three VP lines plus a Director of Marketing, all under Sarah.
The moving pieces driving the reorg — one departure, two additions, and a scope shift for Dakota.
Dakota absorbs Mike's Studio / Creative Director function as Mike exits — owning Web + Creative and AI enablement tools (Creative Studio, task management, web project).
Dakota runs Studio (Web + Creative + AI enablement) and stays on Advanced Care strategy, reporting & escalations — with Stephen carrying the day-to-day.
Stephen owns Advanced Care day-to-day and leads the GHL rollout across the company. Strong GHL operator and project manager. (Not the creative role.)
Lauren comes in from Wonderist as Growth Manager, Cosmetic, reporting to Amy. Strong GHL operator and project manager to drive the cosmetic line.
Sarah's direct reports drop from four to three — Dakota, Amy & Sharley (Mike exits, Stephen joins under Dakota rather than at the VP line). Dakota takes over Studio (Web, Creative & AI enablement) while retaining Advanced Care oversight, design shifts to an offshore + AI model with a junior internal designer, and Lauren joins Amy's org as Growth Manager, Cosmetic.
Lauren is settled into Amy's org for Cosmetic. The remaining question is Stephen's line: does Advanced Care day-to-day roll up to Dakota (who owns the strategy), or into Amy alongside her growth managers?
Every person in the proposed org, what changes for them, and who they report to.
| Person | Proposed Role | Change | Reports To |
|---|---|---|---|
| Sarah | Chief Growth Officer | No change | — |
| Dakota | VP of Growth — Studio (Web, Creative & AI Enablement, taking over Mike's role) + Advanced Care strategy/reporting | Expanded | Sarah |
| Amy | VP of Growth, General, Specialty & Cosmetic | + Cosmetic | Sarah |
| Sharley | Director of Marketing, Brand & Events | No change | Sarah |
| Mike | VP of Studio · Creative Director | Departing | — |
| Stephen | Advanced Care day-to-day; GHL rollout lead | New | Dakota (A) / Amy (B) |
| Lauren | Growth Manager, Cosmetic; GHL & PM (from Wonderist) | New | Amy |
| Wyatt | Web Development | No change | Dakota |
| Korrine | Social | No change | Dakota |
| Design | Offshore + AI, with a junior internal designer | New model | Dakota |
| Jenn | Growth Manager, General | No change | Amy |
| Kelly | Growth Manager, General | No change | Amy |
| Jayme | Growth Manager, Specialty | No change | Amy |
| Director of Growth | Advanced Care | Open | Dakota |